Email UX for non-designers

11 seconds is the average time your subscribers will spend looking at your emails according to Litmus Email Analytics. You could spend hours tailoring content to your readers and they are gone in less time than it takes to tie your shoe. How are you supposed to grab...

Black Friday (or the epitome of consumerism)

It is not only a term that is already familiar to us, this American invention designed to favour consumption (another one, they’re geniuses) has penetrated in Spain (and throughout the world) as it did Halloween vs Holy Week. And, trust me, that is a deep range...

Get creative with your next email

There are two persistent truths in the world of email marketing. The first is that great campaigns are incredibly effective, generating ROI unmatched by any other promotional approach. The second is that most campaigns aren’t just mediocre — they’re outright terrible....

Black Friday tactics

With only a few weeks left till one of the most significant revenue points of the year, the last-minute panic has started to set in for a lot of e-commerce-based companies, on what should they be pushing this Black Friday. This year I’m suggesting that you take...